SEO aims to attract visitors genuinely interested in a website's content, products, or services, increasing the likelihood of user engagement and conversions.
2. You don’t need to pay for ads in SEO
Unlike Pay-Per-Click (PPC) advertising, SEO focuses on organic methods to improve a website's visibility, without direct payment for each click.
3. SEO gets more clicks than PPC
Organic search results often receive more clicks than paid advertisements, as users tend to trust and click on non-paid listings more frequently.
4. SEO helps PR
SEO and Public Relations (PR) efforts can complement each other, as a positive online presence achieved through SEO can enhance a brand's reputation and visibility.
5. You can move ahead of the competition
Effective SEO strategies can help a website outrank competitors in search engine results, leading to increased visibility and attracting a larger share of the online audience.