Link Farming in SEO: What Is Link Farm and Why Google Hate?

In this article about link farming in SEO, I will tell you everything about this black hat SEO technique. When discussing bad SEO practices, link farm will be at the top of the list. These tactics are used by SEO guys to build backlinks in unethical ways to get higher rankings. Good thing is that search engines like Google have considered these link-creation strategies against their quality guidelines and may get penalized by Google.

If you’re still involved in link farming to enhance your SEO performance then you must stop right now. If you don’t care about these bad SEO tactics, you’re surely going to receive a manual action or penalty. Let’s explore more about link farm:

Link Farm is a group of sites created to provide backlinks to other websites. These websites look like other websites on the web but they don’t have their own content. These sites produce low-quality content for different niches to intentionally provide backlinks to other website pages.

If you’re using such websites to build links to your websites that means you’re entering the Balck hat SEO world. More and more incoming links from such websites that are not providing any value to Google users then Google is also not giving any value in their organic search results.

Just as you wouldn’t want to eat food from a real farm full of chemicals and toxins, you also don’t want to get links from a link farm. Link farms are often low-quality websites that exist solely to generate links, and these links can actually hurt your website’s reputation. If you’re looking to build high-quality backlinks, steer clear of link farms and focus on creating great content that other websites will want to link to.

While link farms may have been a viable strategy in the past, today they are widely considered to be a black hat technique that can lead to search engine penalties. If you’re interested in long-term SEO success, it’s best to create high-quality content and get links from websites that already produce quality content and manage authority on the web.

According to Google experts, Link farming has clearly declared a form of black hat SEO technique used by SEO experts to create backlinks from a group of websites created for increasing the link popularity. Google has been penalizing sites that engage in link farming, a black-hat SEO tactic used to artificially inflate a website’s PageRank. 

This is done by creating large numbers of low-quality links to a site, in an attempt to improve its search engine visibility. Link farming is considered a violation of Google’s Webmaster Guidelines, and can result in a loss of ranking and visibility in search results. Google is committed to providing a fair and safe search experience for all users and will continue to take action against sites that engage in practices that violate our guidelines.

Google has long been known for its innovative search engine algorithms. The company is always looking for new ways to improve the user experience and make searches more efficient. Recently, Google has taken aim at link farms, which are websites that exist solely to generate links to other sites. Link farms can be used for a variety of purposes, but they are most commonly used in SEO (search engine optimization). SEO is the practice of optimizing a website to rank higher in search engine results pages. Link farms can be used to artificially inflate a website’s ranking by creating links to it from many other websites. Google’s new algorithm update targets link farms and penalize websites that are found to be using them.

According to experts, you can see good results at beginning of your SEO journey but later you’ll lose everything organically.

If you’re concerned that a website may be a link farm, there are a few key indicators to look for. First, check the site’s backlink profile using a tool like Majestic or Ahrefs. If the majority of the links are coming from low-quality websites, then it’s likely that the site is part of a link farm. 

Another indicator is the anchor text used in the links. If most of the anchor text is identical or very similar, that’s another sign that the site may be part of a link farm. Finally, if the links on the site are not relevant to the content on the site, that’s another strong indication that it could be a link farm. If you see any of these signs, it’s best to steer clear of linking to or working with such sites. Here are a few more factors that can help you easily find a Link Farm:

  • Exact match keywords used for outbound links in the content
  • Too many outbound links
  • Low traffic found
  • Slow crawl and indexing issue.
  • Missing relevant graphics
  • Managing multi niches content and categories
  • Sometimes high domain authority but very low organic traffic
  • Created extremely shallow or poorly written content
  • The title of the blog post is Covered topics that seem random and unrelated.
  • They provide no value to the reader
  • Including a few sentences of text along with the list of links

If you’re looking for quality backlinks to improve your website’s SEO, it’s important to know how to identify a link farm.

  • Link farming is the process of creating large numbers of low-quality or spammy links to a website in an attempt to improve its search engine ranking.
  • Link farming is considered a black hat SEO tactic and can result in search engine penalties for the site involved.
  • Link farming can also lead to decreased traffic and engagement from users, as well as damage to the reputation of the site.
  • If you suspect that a site is engaging in link farming, you can report it to Google using their Webmaster Guidelines form.

Q. Why Google Hates Link Farms?

A. Google’s algorithm is designed to identify and penalize link farms, which are websites that exist solely for the purpose of selling links. Link farms violate Google’s guidelines because they artificially inflate the number of links pointing to a website, which can create a false sense of popularity. In addition, link farms are often low-quality websites that provide little value to users.

Link farms can have a negative impact on your website in two ways. First, your website could be penalized by Google if it is determined to be participating in a link farm. This could result in your website being removed from Google’s search results entirely. Second, even if your website is not penalized, links from link farms can hurt your website’s reputation and cause your site to rank lower in search results.

Therefore, it’s best to avoid link farms altogether. If you suspect that your website is participating in a link farm, take action immediately to remove any offending links. You can also contact Google directly to report the link farm and request that your site is re-evaluated.

Q. How to Minimize the Risk of Getting Penalized by Google?

A. There are a few key things you can do to minimize the risk of getting penalized by Google:

1. Make sure your links are coming from high-quality, relevant websites.
2. Avoid link farms and other low-quality link directories.
3. Use caution when participating in link exchanges or other similar schemes.
4. Keep an eye on your link profile and monitor for any suspicious or unnatural patterns.
5. Be proactive about removing any spammy or low-quality links pointing to your site.

If you follow these guidelines, you should be able to avoid any penalties from Google. However, if you do happen to get penalized, don’t panic! There are a few steps you can take to try and recover from a Google penalty.

Q. Is Link Farming Worth the Risk?

A. Link farming is the process of creating links on external websites in order to improve the search engine ranking of a website. Link farms are often created by spammers and can be used to manipulate search engine results.

While link farming may help to improve a website’s search engine ranking, it is also risky. Google has been known to penalize websites that engage in link farming, and other search engines may follow suit. This means that your website could be removed from the search engine results pages (SERPs), or you could receive a manual action penalty from Google.

Because of this, we generally recommend against link farming. If you do choose to engage in this practice, be sure to monitor your website’s search engine rankings carefully, and consider using a tool like Google Search Console to help you track any penalties that you may receive.

Q. What Should You Do Instead of Link Farming?

A. If you’re looking to improve your website’s SEO, there are much better ways to go about it than link farming. Link farming is the practice of deliberately creating low-quality, spammy links to your site in an attempt to boost your PageRank and search engine rankings.

Not only is link farming a useless and time-consuming endeavor, but it can actually harm your website’s reputation and cause Google to penalize or even de-index your site. So what should you do instead of link farming?

Here are a few suggestions:

1. Publish high-quality, original content on your website. This is by far the best way to organically attract visitors and improve your SEO. Make sure your content is well-written, informative, and useful.

2. Promote your content through social media and other channels. Getting people to share and link to your content is a great way to build up its authority and improve its search engine rankings.

3. Build genuine relationships with other websites in your niche. If you have a good relationship with another site, they may be more likely to link to you naturally or even give you a guest post opportunity. Just make sure not to engage in any shady linking schemes!

Use relevant keywords throughout your site. Strategically placing keywords throughout your website (in the titles, headings, meta tags, etc.) can help improve your site’s relevancy for those terms to enhance the relevancy score. Keyword research tools can help with finding relevant keywords.


In conclusion, link farming is a bad idea and you should avoid it if you want your website to rank well in Google. Link farms can get your site penalized or even banned from Google, which is why it’s best to steer clear of them altogether. If you’re looking for ways to build links the right way, check out our guide on white hat SEO techniques.

If you’re looking to improve your SEO, link farming is not the way to go about it. Not only will it not help your SEO efforts, but it could actually end up harming your website in the long run. Link farms are nothing more than a group of websites that all link to each other in an attempt to artificially inflate their link popularity. Google hates them because they provide no value to the user and can actually be harmful. So if you’re looking to improve your SEO, stay away from link farms!

If you think your website is part of link farming contact us today. We’re a results drive digital marketing agency in India that can help you to stay Google friendly.